HOUSE CAVIAR
Cannabis legalization has created an entire industry of emerging brands and products, many of which look and feel the same, making it even more difficult for new consumers to choose products without feeling overwhelmed or confused. There is also a lack of public spaces that allow Cannabis, making it a challenge to consume socially.
House Caviar is a lifestyle brand that specializes in creating social experiences that bring people and cannabis together. With a unique background in the cannabis space, combined with a passion for throwing one of a kind social experiences, House Caviar is your go-to for introducing cannabis in a way that is pure & natural, yet refined.
Brand
House Caviar
Role
Co-Founder, Head of Design, Brand Strategy/Identity, Branded Merch + Apparel
Goal
To establish a refreshingly modern brand & identity for a lifestyle brand that caters to more mature, yet curious new cannabis consumers.
Brand + Identity
EDUCATION
Part of what makes House Caviar special is the education curriculum. Many users are new to cannabis, and are either uneducated or too intimidated to feel comfortable with it. Along with planning events that foster an educational environment, House Caviar created a scale for consumers. This scale is meant to create a common language between new and experienced users, and can help ground someone as they try new products and services.
COLLABORATIONS
Many brands see what House Caviar has done with their branding and appeal to a new type of consumer, and want to work together. As cannabis becomes mainstream, brands in the non-cannabis space often don’t know where to start, or only know what they see on the streets.
NICE KICKS
Nice Kicks approached us as they sought to introduce their very first foray into smoking accessories. This was a small project, but it was important to maintain the playfullness and vibrancy of their brand on products. We worked closely with their team to design a set of Zippo and BIC lighters, to be sold online and in their shops.
